Influencer Rate Calculator
A transparent pricing model: a per-thousand-followers base for each platform, adjusted for engagement versus benchmark, content format, niche and usage rights. See exactly how the number is built.
Runs 100% in your browser · nothing you enter is uploaded
How to use it
- Pick platform, followers and engagement rate.
- Choose content type, niche and extras.
- Use the range as a starting point for negotiation.
Questions
Is this what brands will pay?
It’s an estimate from public rules of thumb. Rates vary widely — use it to anchor, not to dictate.
Why does engagement matter so much?
Brands buy attention; above-benchmark engagement justifies a premium.
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