Conversion Rate Calculator
Work forwards (visitors and conversions to rate) or backwards (target rate to required conversions or traffic), with optional spend for cost-per-acquisition.
Runs 100% in your browser · nothing you enter is uploaded
How to use it
- Enter visitors and conversions.
- Add spend for cost per conversion (optional).
- Set a target rate to see the gap.
Questions
What is a good conversion rate?
It varies by industry and traffic source; 2–5% is common for e-commerce landing pages.
Clicks or sessions?
Use whichever denominator you report consistently.
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