Customer Lifetime Value Calculator
Two models: the classic value × frequency × lifespan × margin, and a retention model with discount rate. Add acquisition cost to see payback and the CLV:CAC ratio.
Runs 100% in your browser · nothing you enter is uploaded
How to use it
- Enter average order value, frequency and margin.
- Pick a model and fill lifespan or retention.
- Add CAC to see the ratio and payback.
Questions
What is a healthy CLV:CAC?
3:1 or higher is a common benchmark.
Which model should I use?
Simple works for quick estimates; retention-based is better for subscriptions.
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