Engagement Rate Calculator

Add up likes, comments, shares and saves, then divide by the base you report on. Compare with rough platform benchmarks to see where you stand.

Runs 100% in your browser · nothing you enter is uploaded

How to use it

Followers or reach?

Engagement by reach better reflects content quality; by followers is easier to compare publicly.

Are benchmarks exact?

No — they are approximate medians and vary by niche and account size.

Two-proportion z-test with p-value, confidence interval, lift and sample size.

Find posting windows from benchmark patterns or your own past post data.

Conversion rate, cost per conversion and what you need to hit a target.

Estimate CLV with the simple or retention-based model, plus CLV:CAC.

Project when you’ll hit 1K, 10K or any goal from your growth rate.

Estimate a fair sponsored-post rate from audience, engagement and deliverable.