Social Media ROI Calculator
Total up ad spend, tools, content and the value of your team’s hours, then compare against attributed revenue to get ROI, ROAS and break-even.
Runs 100% in your browser · nothing you enter is uploaded
How to use it
- Enter costs: ad spend, tools, content, hours × rate.
- Enter attributed revenue or conversions × value.
- Read ROI, ROAS and break-even revenue.
Questions
ROI vs ROAS?
ROI subtracts all costs from revenue; ROAS is revenue divided by ad spend only.
Should I count my time?
Yes — time has a cost, and including it gives an honest ROI.
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