UTM Link Builder
Add utm_source, medium, campaign, term, content and id to any URL with consistent lowercase naming, presets for common channels, and a history kept in your browser.
Runs 100% in your browser · nothing you enter is uploaded
How to use it
- Enter the destination URL.
- Fill source, medium and campaign (or pick a preset).
- Copy the tagged link.
Questions
Should UTMs be lowercase?
Yes — analytics tools treat ‘Facebook’ and ‘facebook’ as different sources.
Will it keep my existing query parameters?
Yes, existing parameters and #fragments are preserved.
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